FOCUS was founded in 1993 by three-times World Cyclocross Champion Mike Kluge, who is still active in the Brand Development division today, bringing his valuable experience to this area. The performance brand, which has been owned by Derby Cycle since 1997, develops bikes for the ultimate riding experience. This includes mountain bikes and e-mountain bikes, such as the full-suspension Jam², as well as road bikes. The aim of FOCUS is always SQUARED EXPERIENCE. To this end, FOCUS develops particularly agile e-bikes that ride like their equivalents without assistance, yet fully exploit the benefits of electric motors.